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Cultural Differences In Television Advertising Part 6
Cultural Differences In Television Advertising Part 6 1. Communication and Culture 1) “Culture is a fuzzy set of attitudes, beliefs, behavioural norms and basic assumptions and values that are shared by a group of people, and that influence each member’s behaviour and his/her interpretations of the meaning of other
Some Sources of Misunderstandings in Intercultural Business Communication Part 3
Some Sources of Misunderstandings in Intercultural Business Communication Part 3 1) T. Lázár University of Debrecen Faculty of Economics and Business, lazar.timea@econ.unideb.hu 2. The Importance of Cultural Background in Intercultural Communication In every form of communication the key to understanding is the meaningful context. Communicators make statements assuming that
Cultural Differences in Television Advertising Part 7
Cultural Differences in Television Advertising Part 7 Sociological research 1) Sociological research is mainly interested in examining a certain aspect of social life, as it is portrayed in advertising in two or more countries. Often, this type of research tries to characterise a culture’s (or country’s) social attitudes towards
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