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Some Sources of Misunderstandings in Intercultural Business Communication Part 3

March 4th, 2020|Geen categorie|

Some Sources of Misunderstandings in Intercultural Business Communication Part 3 1) T. Lázár University of Debrecen Faculty of Economics and Business, lazar.timea@econ.unideb.hu 2. The Importance of Cultural Background in Intercultural Communication In every form of communication the key to understanding is the meaningful context. Communicators make statements assuming that

Cultural Differences In Television Advertising Part 6

March 4th, 2020|Geen categorie|

Cultural Differences In Television Advertising Part 6 1. Communication and Culture 1) “Culture is a fuzzy set of attitudes, beliefs, behavioural norms and basic assumptions and values that are shared by a group of people, and that influence each member’s behaviour and his/her interpretations of the meaning of other

Some Sources of Misunderstandings in Intercultural Business Communication Part 1

March 4th, 2020|Geen categorie|

Some Sources of Misunderstandings in Intercultural Business Communication Part 1 T. Lázár University of Debrecen Faculty of Economics and Business, lazar.timea@econ.unideb.hu Abstract. It is always a big challenge for all types of companies anywhere in the world to survive in the globalised and accelerated world. Their primary objective is

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