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Levels Of National Cultures

March 4th, 2020|Geen categorie|

Levels Of National Cultures The first complexity in understanding culture is related to the different levels of depth of cultures. With the “onion assumption”, Hofstede (1980, 2001) explains that values drive practices (behaviors) in a positive way, i.e., when people value something, they act alike. The general consensus is that

Cultural Differences In Television Advertising Part 4

March 4th, 2020|Geen categorie|

Cultural Differences In Television Advertising Part 4 INFORMATION CUES 1) Other researchers focused more narrowly on the information content, rather than the appeals as a whole, in advertising. Information cues in advertising are generally understood to relate to pieces of information relating to the product or service that is

Cultural Differences In Television Advertising Part 6

March 4th, 2020|Geen categorie|

Cultural Differences In Television Advertising Part 6 1. Communication and Culture 1) “Culture is a fuzzy set of attitudes, beliefs, behavioural norms and basic assumptions and values that are shared by a group of people, and that influence each member’s behaviour and his/her interpretations of the meaning of other

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Training – programs

Intercultural
Communication

Job application
coaching

Readings

Communication-
design

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