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Some Sources of Misunderstandings in Intercultural Business Communication Part 2

March 4th, 2020|Geen categorie|

Some Sources of Misunderstandings in Intercultural Business Communication Part 2 1) T. Lázár University of Debrecen Faculty of Economics and Business, lazar.timea@econ.unideb.hu 1. Intercultural Communication 1) It was Edward T. Hall who first used this term in 1959 for communication between persons of different cultures. Today it is universally

Levels Of National Cultures

March 4th, 2020|Geen categorie|

Levels Of National Cultures The first complexity in understanding culture is related to the different levels of depth of cultures. With the “onion assumption”, Hofstede (1980, 2001) explains that values drive practices (behaviors) in a positive way, i.e., when people value something, they act alike. The general consensus is that

Cultural Differences In Television Advertising Part 6

March 4th, 2020|Geen categorie|

Cultural Differences In Television Advertising Part 6 1. Communication and Culture 1) “Culture is a fuzzy set of attitudes, beliefs, behavioural norms and basic assumptions and values that are shared by a group of people, and that influence each member’s behaviour and his/her interpretations of the meaning of other

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