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Cultural Differences in Television Advertising Part 7

March 4th, 2020|Geen categorie|

Cultural Differences in Television Advertising Part 7 Sociological research 1) Sociological research is mainly interested in examining a certain aspect of social life, as it is portrayed in advertising in two or more countries. Often, this type of research tries to characterise a culture’s (or country’s) social attitudes towards

Cultural Differences In Television Advertising Part 6

March 4th, 2020|Geen categorie|

Cultural Differences In Television Advertising Part 6 1. Communication and Culture 1) “Culture is a fuzzy set of attitudes, beliefs, behavioural norms and basic assumptions and values that are shared by a group of people, and that influence each member’s behaviour and his/her interpretations of the meaning of other

Cultural Differences In Television Advertising Part 4

March 4th, 2020|Geen categorie|

Cultural Differences In Television Advertising Part 4 INFORMATION CUES 1) Other researchers focused more narrowly on the information content, rather than the appeals as a whole, in advertising. Information cues in advertising are generally understood to relate to pieces of information relating to the product or service that is

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