Home2020-03-09T15:25:08+00:00

LATEST NEWS

READ MORE

LATEST NEWS

READ MORE

Cultural Differences In Television Advertising Part 3

March 4th, 2020|Geen categorie|

Cultural Differences In Television Advertising Part 3 VALUES AND APPEALS 1) a. Kotler (1997) He differentiates three different types of appeals: rational appeals, He classifies rational appeals as “appealing to the audience’s self interest”. Typically they refer to the quality, value or performance of the product. emotional appeals Emotional

Training – programs

Intercultural
Communication

Job application
coaching

Readings

Communication-
design

Training – programs

Intercultural
Communication

Job application
coaching

Readings

Communication-
design

NEWSLETTER

Would you also like to receive a newsletter from Beniers?

LITERATURE