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Cultural Differences in Television Advertising Part 5
Cultural Differences in Television Advertising Part 5 CREATIVE STRATEGY 1) Another aspect that has frequently been looked at is the overall communication or creative strategy that is used in advertising. One frequently used measurement system analyses · if the advert presented in the form of a lecture, with a
Cultural Differences In Television Advertising Part 3
Cultural Differences In Television Advertising Part 3 VALUES AND APPEALS 1) a. Kotler (1997) He differentiates three different types of appeals: rational appeals, He classifies rational appeals as “appealing to the audience’s self interest”. Typically they refer to the quality, value or performance of the product. emotional appeals Emotional
Cultural Differences In Television Advertising Part 2
Cultural Differences In Television Advertising Part 2 VALUES, APPEALS, CONTENT AND STYLE 1) In researching advertising across borders a number of terms are used to describe WHAT is said in a commercial or HOW things are said in a commercial. All of this type of research focuses primarily on
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