Managerwissen kompakt: Interkulturelle Kommunikation

Autor

Cornelius J.M. Beniers ist Managing Director der Firma Beniers Consultancy International Business Training and Communication Center Zoetermeer NL, sowie Professor und Head of the Curriculum Committee International Business Studies The Hague University.

Kurzbeschreibung

Andere Länder, andere Sitten! Internationale Geschäfte gehören längst zum unternehmerischen Alltag. Doch jedes Land hat seine eigenen Regeln, seine eigene Sprache, seine eigene Kultur. Nur wer darüber Bescheid weiß und über eine entsprechende interkulturelle Kompetenz verfügt, kann international erfolgreich sein!

Dieses Werk liefert die Basis für Ihre gelungene interkulturelle Kommunikation.

Highlights

  • International erfolgreich

  • Knappe, anschauliche Darstellung
  • Wissenschaftlich fundiert und praxisbezogen

Pressestimmen

www.amazon.de, Dezember 2005
“Zum Start in die Thematik ist das Buch wunderbar. Die gute Gliederung und die sehr gute Aufmachung der einzelnen Themen ist herauszuheben.”

Employee, Februar 2006
“Übersichtlich gegliedert, verständlich geschrieben, auf den Punkt gebracht und durch viele Graphiken und Zeichnungen veranschaulicht, zeigt Beniers, Dirketor des international operierenden Beratungsunternehmens Beniers Consultancy, wie relativ Werte und Anschauungen sind und in welch hohem Maße gesellschaftlich geprägt.”

Book

Language: German
ISBN-10: 3-446-40220-9
ISBN-13: 978-3-446-40220-1
Published: Hanser Verlag München, Wien
Page number: 128 Seiten, Flexibler Einband
Price: € 9,90

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Audiobook

Language: German
Published: Radioropa Hörbuch 2006
Duration: 120 min.
Amount CD: 2 CD
Price: € 9,90

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International Business Communication for Industrial Engineers

Deutschland, Österreich und der Schweiz
Dezember 2003

Autoren

Cornelius J.M. Beniers ist Managing Director der Firma Beniers Consultancy International Business Training and Communication Center Zoetermeer NL, sowie Professor und Head of the Curriculum Committee International Business Studies The Hague University. Prof. Dr. Ing. I. Hundt lehrt an der Hochschule fuer Technik und Wirtschaft Dresden, Fachbereich Wirtschaftswissenschaften.

Kurzbeschreibung

Lehr- und Trainingsbuch zur interkulturellen Kommunikation mit ausländischen Geschäftspartnern in englischer Sprache.

Dieses Lehrbuch behandelt ausführlich die Art und Weise, wie sich internationale Geschäfte angemessen und erfolgreich tätigen lassen. Es vermittelt Kenntnisse im Bereich der interkulturellen Kommunikation und Verhandlungsführung.

Das Buch bietet praxisbezogenes Fachvokabular in englischer Sprache bei Verhandlungen mit ausländischen Geschäftspartnern, insbesondere des asiatischen, arabischen und nordamerikanischen Raumes.

Nützliche Informationen, zahlreiche Tipps, Praxisbeispiele und Übungen aus dem Bereich des interkulturellen Managements, der interkulturellen Kommunikation und der internationalen Verhandlungsführung vervollständigen den Inhalt.

Zielgruppe

  • Studenten in dem Studiengang Wirtschaftsingenieurwesen
  • Studenten in den Studiengängen BWL, International Business Studies
  • Seminar- und Kursteilnehmer im Bereich des internationalen Business
  • International operierende Unternehmer/Manager

  • Mitarbeiter international tätiger Handwerks- und Handelskammern
  • Mitarbeiter internationaler Organisationen und Institutionen

Sprache: Englisch

ISBN: 3446223746
Published: Hanser Verlag München, Wien
Page number: 300 Seiten, Kartoniert
Price: € 24,90 (D) | € 25,60 (A) | sFR 38,90

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“Internationale Verhandlungstechniken”

Description:

This book introduces executives and managers to the lessons of social psychology as well as behavioural decision making for international negotiation. The purpose of this book is to provide students, executives and managers from all different kinds of industries with solid, research-based and practical tools.

Tips and recommended literature

Prof. Dr. G. Hofstede: “Interkulturelle Zusammenarbeit”

Description:

The theme of cultural differences is, of course, not only and even not primarily of interest to social scientists or international business students. It concerns anyone who meets people from outside his or her own narrow circle, and in the modern world that is virtually everybody. This book deals with the phenomenon culture and cultural dimensions and how these characteristics affect multicultural societies.

Language: German
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Language: English
Versie 1
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Versie 2
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Weitz, Castleberry, Tanner: “Selling, Building Partnerships”

Korte beschrijving:

The importance of partnering to business and partnering skills to students has changed the way sales has been taught. Several unique features place this book at the cutting edge of sales technology and partnering research:

A revision of the traditional selling process;

A thorough description of the partnering and buying processes used by business firms;

An emphasis throughout the text on the nedd for salespeople to be flexible: to adapt their strategies to customer needs and buyer social styles.

An emphasis throughout the text on the nedd for salespeople to be flexible: to adapt their strategies to customer needs and buyer social styles.

The growing role of salespeople in learning organisations to carry the voice of the customer to all parts of the organisation and beyond to suppliers and facilitators.

Language: English
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Bearden, Ingram, LaForge: “Marketing”

Description:

Students will face a marketing environment different than the one discussed in classes today. Learning what was done in the past will not prepare them entirely for what they need to do tomorrow. Consequently, this book presents the topics that remain relevant and important, as well as emphasizing new thinking and approaches to marketing practice. This book differs from currently available products in many important ways. The critical advantages include the integration of key marketing perspectives, the presentation of comments from practicing marketers, the implementation of an integrated marketing communications (IMC) approach, and an emphasis on decision making.

Language: English
Version 1
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Version 2
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Bernhardin, Russel: “Human Resource Management: An Experiential Approach”

Description:

This book differs from other human resource management (HRM) texts in providing theoretical and experiential approaches to the study of HRM while focusing on the enhancement of student personal competencies. Students are given the conceptual background and content necessary to understand the relevant issues in HRM. In addition, they participate in individual and group exercises that require the application of chapter content to specific problems designed to develop critical personal competencies.

Language: English
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Hans-Olaf Henkel: “Jetzt oder nie”

Description:

With this book the author would like to make a contribution, on two levels, to the necessary reforms in Germany. On one are the challenges and chances arising from the globalisation, the growing European Union, the reunion of the Germanys, as well as the demographic developments. On the other the reader finds the reasons for measures that those who are responsible for political, economic, scientific and educational developments should effect.

Language: German
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Stephen R. Covey: “The Seven Habits of Highly Effective People”

Description:

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller, with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas. His anecdotes are as frequently from family situations as from business challenges.

Before you can adopt the seven habits, you’ll need to accomplish what Covey calls a “paradigm shift”–a change in perception and interpretation of how the world works. Covey takes you through this change, which affects how you perceive and act regarding productivity, time management, positive thinking, developing your “proactive muscles” (acting with initiative rather than reacting) and much more.

This isn’t a quick-tips-start-tomorrow kind of book. The concepts are sometimes intricate, and you’ll want to study this book, not skim it. When you finish, you’ll probably have Post-it notes or hand-written annotations in every chapter, and you’ll feel like you’ve taken a powerful seminar by Covey.

Language: English
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