Today we live in a “global village”. With the technical means of communication it is possible for us to communicate with people at each time and anywhere in the world. This means that we can also communicate with people from foreign cultures. This intercultural communication, however, is anything but simple: because of cultural differences the risk is high that misunderstandings and therefore frictions between transmitters and receivers will occur. In order to create a kind of helicopter-view within the range of the intercultural, one needs to pay attention to the following other factors such as personality analysis, stereotypes and prejudices, concepts of culture. Only then can one develop the ability to make the career of a citizen of the world.

Target group

Managers in trade and industry and in the service sector, persons who are expats for short periods of time or stay somewhat longer abroad.


  • Concepts of world-culture

    • Concepts of dominance
    • Concepts of convergence
    • Concepts of integration
    • Transcultural concepts
    • Concepts of culture ecology
  • Concepts of prejudices

  • Stereotypes

  • Ethnocentrism

  • Specific competence

  • Social competence

    • Conflict management
    • Types of conflict
    • Mediation
  • Self concept

    • Personality analysis
  • Thomas and Kilmann’s model of conflict

  • Stages of the development of intercultural competence

  • Theoretical reflection on what has been learnt

After the seminar

Participants will recognize dimensions and concepts of other cultures. They can successfully eliminate problems within the range of cultural relativism. They know, how to deal with stereotypes and prejudices. They realize the importance of individual personalities within the range of intercultural aspects. Participants are capable of dealing successfully with intercultural conflicts.

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