The present-day client is a selective one, because he/she would like to receive the right advice from the sales person. Furthermore, the customer insists on first-rate quality; services and modern design. All this leads to the situation that today the successful sales person becomes an adviser and offers a solution the person’s problems. An important consequence is that the modern sales person must establish long-term relationships with the client. This seminar explains to participants what competence is crucial for a modern sales person and how he/she can successfully build up and cultivate relationship with the client.

Target group

Young salespersons, who want to become a modern and successful sales professionals.


  • Types of Salesperson

  • Types of Clients

  • Types of relationships with clients

  • Image of the other person

  • Attitude, motivation and self-esteem

  • Purchase pattern and the purchasing process

  • Communication, presentation

  • Verbal and non-verbal signals

  • Influencing the client

  • Purposeful customer care

  • Features, Advantages, Benefits

  • Phases of the sales conversation

  • Objections

  • Conclusion

  • The sales persons as manager

After the seminar

Participants can compose a personality analysis. Participants know basing themselves on this analysis to which personally and sales type they belong.

Contact us

If you have any questions about our services and prices, or want to communicate your wishes or proposals, then please contact us.